The technology is constantly evolving. Many big companies consider adoption of the integrated solutions for the company-wide interactions. As Michael notes, company-wide deployment drastically differs. The author draws parallel with a presidential campaign - the goal is to win the vote of the nation, however, it breaks down to crafting your campaign for each state, each region…
His advice for the company-wide social software implementation is:
1. Encourage a broad range of use cases.
2. Recruit energetic champions across the organization.
3. Launch the tools with hands-on experiences for new users.
4. Route repeated activities through social software.
5. Integrate with existing systems of record (can significantly enhance CRM)
6. Leverage public communities.
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